Fashion Access the ‘ideal platform’ for thriving businessesFashion Access the ‘ideal platform’ for thriving businessesOctober 16, 2009 (Hong Kong)
In the world of fashion, competitive companies are still activelyparticipating at fairs to meet new and existing partners. If there is one good thing that has come out of this still prevailing financial recession,Womens ralph lauren, it is distilling successful businesses from failing ones.

Many of those thriving companies were present at Fashion Access in Hong Kong. The 3-day fashion fair, best known internationally for bags and footwear, as well as unique lifestyle accessories and some clothing, brought together over 350 exhibitors from 25 countries and 4600 professional buyers from 58 countries to buy and sell high quality, well-designed fashion items.

Exciting news reported from the fair grounds is that buyers were active and returning customers had placed larger orders this year.

Buyer Vincent Perez of French retailer Jaqueline Riu,for example,with over 200 outlets in Europe, ordered over USD 750,000 worth of merchandise at Fashion Access. “I have placed provisional orders for 36,Mens ralph lauren polo shirts,000 clutch bags from one supplier and 7,cheap ralph lauren polo,500 handbags from another, and just under 62,000 pairs of shoes…I like Fashion Access. It’s trendy and has very good product selection,” he noted.

“I am so glad that I made it to this event as one of my clients doubled their previous order with us”, said Filipino exhibitor Vicky Amalingan-Sales of S.C. Vizcarra, famous for its eco-approach basket weave bags made with leather and other natural materials.

Meanwhile, Bernard Bultemeier from first-time exhibiting company International Colours from South Africa noted Fashion Access as the “ideal platform” to launch its premium all-leather Jekyll & Hide branded goods to the world. At the fair to find worldwide distributors Bultemeier met a handful of potential distributors from Southern Europe,Ralph lauren outlet, Turkey, Canada, India, Singapore and Hong Kong – and that’s only on opening day.

Compared to last October, this year the fair saw an expanded footwear sector from Hong Kong, 60 new exhibitors and increased buyer participation from Argentina, Egypt, Germany and Malaysia. Fashion Access also unveiled a new area dedicated to high-fashion, eco-friendly products and a new Korean Pavilion.

“I am very happy to meet such a diverse range of buyers,” exclaimed returning footwear exhibitor Rachal Man, Creative Director of Hong Kong-based Pink Philosophy who received inquiries from Japan,kids ralph lauren, Greece, Turkey, Poland, Philippines,Malaysia, Hong Kong and China. “I am also quite excited that my brand is generating interest from a new generation of buyers – an online retailer from Shanghai.”

Korean exhibitor Dohue concurred, and was pleased with the numberof Japanese buyers interested in their range of Korean-designed, Chinese-manufactured handbags and footwear.“Over 60% of inquires come from Japan, and our aim at Fashion Access was to find international buyers,” said Sueng Hwan Lee, the company’s Senior Director.

Shedding light on Japan’s strong visitor participation at FashionAccess, a buyer from trendy Japanese multi-brand retailer Nano Universe said: “I found more than 10 new suppliers at Fashion Access.I am satisfied with my visit as I found decent suppliers, ideal prices and good delivery of products from order.”

Emu sheepskin boots set new fashion trend ,Mens ralph lauren polo shirtsEmu sheepskin boots set new fashion trendOctober 16, 2009 (UK)
After a summer of scorching heat and sudden showers,Ralph lauren polo, temperatures have rapidly dropped in the United Kingdom this autumn with October's clear skies creating cold nights and frosty mornings.

The freezing temperatures and relatively rain free weather have provided a haven for those favouring fur lined boots normally associated with snow, winter and the après ski social scene.

But now sheepskin boots are the must have fashion item with Emu boots leading the way as a more cost effective alternative to the Ugg boot.

Due to their celebrity endorsement and monopoly of the sheepskin fashion boot market,kids ralph lauren, the Ugg brand had enjoyed considerable success, but now faces a number of competitors from both high street stores and online retailers.

Hertfordshire based retailer Fitness Footwear is just one of the many online specialists looking to capitalise on the rising demand for sheepskin boots.

“If there's one advantage to shopping online, it's range,” said Fitness Footwear Company Director Emma Barlow “High street shops often don't have the room to stock every size and style, which leads people to shop online for what they really want and not accept second best.”

With their slogan “The web's widest choice of sports and outdoor shoes”, Fitness Footwear is an independent retailer that lives up to their reputation and offers the full range of Emu Bronte and Emu Stinger boots, as well as a selection of fur lined, sheepskin and waterproof ladies fashion boots from a number of other leading fashion brands.

During February the UK was blanketed by heavy snow falls, bringing the roads, rail and airports to a standstill. With travel impossible or difficult at best and many trapped at home,Mens ralph lauren, the UK turned to the internet and shopped for practical products for the foul weather from hats and gloves to jackets and snow boots.

“We had a whole week of fantastic sales,wholesale ralph lauren polo,” added Emma Barlow.

Just as the first sign of summer brings out the shorts and sandals in the UK, the same can be said of the autumn and winter with waterproof boots and furry fashion items being purchased in growing quantities as the height of winter approaches.

With more clear skies and cold temperatures forecast for the weekend, UK businesses can look forward to more sales of sheepskin boots and fur lined footwear.

So for a huge selection of Emu boots and warm ladies winter boots, visit Fitness Footwear in the UK, where all orders come with free UK delivery and a 365 days easy returns policy.Fitness Footwear Company

The Twilight Saga: New Moon – killing collection The Twilight Saga: New Moon – killing collectionOctober 16, 2009 (USA)
Starting today, the BP. department at Nordstrom stores will begin to sell its exclusive fashion collection in partnership with Summit Entertainment, Awake, Inc. and N.E.C.A. inspired by the highly-anticipated November 20 release of The Twilight Saga: New Moon, the second movie in Summit's Twilight film saga. Also starting today, while supplies last, select Nordstrom stores will offer customers advanced movie screening passes as gifts with purchase. The retailer is also holding an online sweepstakes for tickets to the movie's November 16 Los Angeles premiere, and will host in-store styling events in November.

Advanced Movie Screening Tickets Gift with Purchase
Beginning today, Nordstrom will give fans the opportunity to receive one movie pass to an advanced screening of The Twilight Saga: New Moon on the evening of November 19 when they purchase $50 or more in BP. merchandise at select Nordstrom stores. Participating stores include those within and surrounding the following markets: Atlanta; Baltimore; Boca Raton, Fla.; Boston; Chicago; Dallas; Denver; Los Angeles; Miami; Orange County,Womens ralph lauren, Calif.; Paramus, N. J.; Portland, Ore.; Sacramento; Salt Lake City; San Diego; San Francisco; Scottsdale, Ariz.; Seattle; and Washington,ralph lauren polo outlet, D.C.

Online Movie Premiere Sweepstakes
Customers can enter an online sweepstakes at newmoon through November 2 to win two tickets to The Twilight Saga: New Moon movie premiere on November 16 in Los Angeles. The winner will be notified on or about November 5 and will receive roundtrip airfare for two, two-night hotel accommodations, car transportation,Mens ralph lauren polo shirts, premiere get-ready styling party hosted by the BP. team at Nordstrom at The Grove (includes swag bag), and two tickets to the movie premiere.

Twilight Takeover Styling Events
Nordstrom stores will host Twilight Takeover Parties in the BP. department on November 14 and 15 (depending on the participating store) where fans can work with stylists to create looks from the exclusive collection.

Created by Awake, Inc. for Nordstrom, The Twilight Saga: New Moon fashion-focused apparel collection includes T-shirts,Mens ralph lauren, tanks, hoodies, dresses and jackets that reflect the mood and spirit of the film. The collection of silver and gold-plated fashion jewelry created by N.E.C.A. for Nordstrom includes necklaces, bracelets, earrings and key chains.

The Twilight film saga stars Kristen Stewart and Robert Pattinson and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Wash. to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together…even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story Twilight, the first film in the saga, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the filmfranchise, The Twilight Saga: New Moon starring Kristen Stewart, Robert Pattinson and Taylor Lautner, will be released November 20,cheap ralph lauren polo, 2009. The third film in the franchise, The Twilight Saga: Eclipse is due in theaters on June 30, 2010.

Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 180 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 112 full-line stores, 65 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.Nordstrom Inc
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Project: Style launched ,cheap ralph lauren poloProject: Style launched October 16,Ralph lauren outlet, 2009 (USA)
The Mall at Robinson announces the launch of Project: Style,kids ralph lauren, the new,Mens ralph lauren, ultimate fashion competition for guys and girls ages 13 and up. From now through December 2009, The Mall at Robinson will select two trendsetters each round during a four round contest to put their sense of style and fashion to the test by creating the ultimate outfit.

The selected participants will receive recognition and the Mall at Robinson gift card, which will be used to purchase their outfit. All purchases must come from The Mall at Robinson retailers with only one item coming from their personal closet. Selected trendsetters will submit a brief video of their creation which will be posted on The Mall at Robinson’s new website. Members of Shoptopia will be eligible to vote for their favorite trendsetter.

Voting will determine each rounds winning semi-finalists who will return in January, 2010 and compete in the Project: Style “Style-Off” LIVE in Grand Court.

The Mall at Robinson is an 863,791 square-foot,ralph lauren polo outlet, regional shopping center located in Robinson Township, at the intersection of Route 60 and Route 22/30 on Robinson Centre Drive. The Center is anchored by Dick’s Sporting Goods, JCPenney, Macy’s and Sears, and includes more than 120 premier shops, Houlihan’s and a food court.The Mall at Robinson

Kristinia DeBarge is perfect for Wet Seal brand Kristinia DeBarge is perfect for Wet Seal brandOctober 16, 2009 (USA)
The Wet Seal, Inc., a leading specialty retailer to young women, today announced a partnership with SodaPop/Island Def Jam recording artist Kristinia DeBarge. The program includes a collection of fashion pieces selected by Kristinia, online and offline marketing and events, and a national contest where one lucky winner will be flown to Los Angeles to be Kristinia's BFF for the day. The fashion pieces will include denim, jackets, dresses and tops,cheap ralph lauren polo, and will continue to evolve through the New Year and early spring season. The program is set to launch on November 19, 2009.

“Kristinia is a talented, new, fresh face, and is perfect for the Wet Seal brand. She is approachable, fashionable, and sings about topics important to teens. She has a style for every occasion,ralph lauren polo outlet, and her selections reflect this,” said Ed Thomas, the Company's Chief Executive Officer. “We believe bringing on new talent with an eye for fashion is a great way to build brand exposure and our fashion assortment.”

In conjunction with the launch of the program, Wet Seal will also be selling Kristinia's debut album, “Exposed.”

“This isn't about me being a designer; it's about me loving fashion! I have shopped Wet Seal for years and am so excited to be working with the team and selecting fashion items I think today's young girls would love to wear. Not only is my fan base the Wet Seal customer, I am too,” said Kristinia DeBarge.

Kristinia DeBarge's career got off to an impressive start following the release of her debut album,Mens ralph lauren polo shirts, Exposed. Her first single,kids ralph lauren, “Goodbye,Womens ralph lauren,” was a Top 10 hit on iTunes. She has also performed on national television shows such as “So You Think You Can Dance” and “Live with Regis & Kelly.” Fresh off her opening spot on the Britney Spears Circus Tour, Kristinia is now gearing up for her 3rd single, “Future Love.” Written by Ryan Tedder (Jennifer Hudson, Natasha Bedingfield) the track is sure to be a hit. Kristinia also worked with Grammy Award winning artist Pitbull on the remix which is set to hit radio later this month. Kristinia will be an MTV Artist of The Week beginning October 25th.

Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of October 3, 2009, the Company operated a total of 500 stores in 47 states, the District of Columbia and Puerto Rico, including 420 Wet Seal stores and 80 Arden B stores.

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Fabolous, Melissa Etheridge, LL Cool J, NAS, Chrisette Michele, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Jeremih, Sum 41, Rick Ross, Young Jeezy and Ne-Yo.

SodaPop is a label founded by Grammy Award winning producer/singer/songwriter Kenny “Babyface” Edmonds and industry vet Jeff Burroughs. Dedicated to bring artists that are culturally relevant, unique in image and musicality, SodaPop delivers on those ideas with their premier artist, Kristinia DeBarge, an urban pop superstar!Wet Seal Inc
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Shantanu & Nikhil collection present depth of emotions ,kids ralph laurenShantanu & Nikhil collection present depth of emotions September 14,women ralph lauren shirts, 2009 (India)
The collection is inspired by a soul-searching story of a boy despised by his father and manipulated by his mother and eventually growing up to be the most admired military commanders of all time. What follows is a remarkable spiritual journey of world conquests,Mens ralph lauren, thereby defining a whole new classical era in world history. The collection sees a depth of emotions depicting the ruler's power,wholesale ralph lauren polo, his gentle sensitivity and love for rich cultural influences. His legacy is aptly titled 'Alexander the Great'.

The rich red accent in the collection is a celebration of power,Womens ralph lauren, thus defining his victories over the world. The use of luxurious fabrics portrays the splendid lifestyle he led both through war and rule. The color palette predominantly being off-white is woven together for a simple need of purity in his life after the bloody conquests. The colour gold is a strong influence in the king's life for it strongly defines who he is.

The silhouettes are mainly hand draped with a deep sense and need for utility. There is a mix of contemporary and vintage Indian sensibilities. A strong mix of chenille yarns and threads to create them becomes the body of the fabric used.FDCI
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Sharpie to write new chapter in DIY fashion history Sharpie to write new chapter in DIY fashion historySeptember 14, 2009 (USA)
Sharpie, the ultimate multi-tasking,women ralph lauren shirts, backstage, must-have marker, is appearing “front of house” at Mercedes-Benz Fashion Week, writing a new chapter in DIY fashion history.

Sharpie will debut its first-ever SHARPIE BAR on select days during Mercedes-Benz Fashion Week,wholesale ralph lauren polo, inviting editors and attendees to grab a Sharpie marker and get creative. At the Sharpie DIY Lounge, guests become the designers. Plain white accessories, apparel items and, of course, plenty of Sharpie markers will be on hand for guests to embellish their favorite silhouettes.

Betsey Johnson is lending her signature style to Sharpie's official foray into fashion, partnering with the leading marker brand to design an exclusive Betsey Johnson Sharpie Shirt. Johnson's design echoes the customization trend, letting wearers complete the design she started on the shirt by adding their own Sharpie style.

“Everything I draw, write, sign, doodle is with a Sharpie marker,” said Johnson. “These days, the real fashion trend is all about expressing your individual self and style. Sharpie is the perfect tool to do just that, whether on paper, fabric, or other materials.”

Visitors to the SHARPIE BAR can accessorize their wardrobes with Sharpie-designed headbands, skinny ties, fashion bags, bracelets,ralph lauren polo outlet, sunglasses and more. Mercedes-Benz Fashion Week guests can visit the SHARPIE BAR in the Main Lobby of the Tents from approximately 9:30 a.m.-2 p.m. Monday-Wednesday, September 14-16. Betsey Johnson's exclusive Sharpie Shirts will be available there, free to visitors while supplies last. Erica Domesek, design and style expert and founder of the DIY brand “P.S. I made this. . .” will also be on hand as Sharpie's stylist, demonstrating a variety of Sharpie designs and techniques.

Leading up to Mercedes-Benz Fashion Week, Sharpie is designing personalized markers for many of the designers for their exclusive VIP use. The personalized markers feature the individual designers' logos imprinted on the marker barrels. Color selections include black, blue, green, pink, purple and magenta.

Three full-page ads touting the SHARPIE BAR will appear in The Daily Front Row and include details regarding a special appearance by Johnson where she will create a Sharpie sketch in honor of breast cancer awareness. Johnson, a breast cancer survivor, has long been active in breast cancer support efforts.

Johnson's canvas will be donated to City of Hope,Mens ralph lauren, a leading research, treatment and education center for cancer and other life-threatening diseases,Ralph lauren polo, along with other breast cancer-inspired canvases created by a host of top-name designers.

For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Sharpie

Madame Tussauds to celebrate London Fashion Week ,women ralph lauren shirtsMadame Tussauds to celebrate London Fashion WeekSeptember 14, 2009 (UK)
Madame Tussauds is celebrating London Fashion Week by bringing together the undisputed Queen of Brit-style, Kate Moss,ralph lauren polo outlet, with America’s Next Top Model’s, Tyra Banks in a specially created themed fashion area from 15th September.

Moss, who joined the A-list iin 2007,Mens ralph lauren, will be revealed in an all new full-on fashionista glam look. Her figure will be totally made over swapping an understated classic ‘little black dress’ for a stunningly opulent gold evening gown. Her tousled shoulder length hair will be re-styled in a shorter “do” and pulled elegantly back from her face to reveal her perfectly applied full party make-up.

The iconic style leader will be joined by another key influencer in the fast-paced fashion world,Ralph lauren polo, America’s Next Top Model’s Tyra Banks,Womens ralph lauren, making a special visit from Madame Tussauds New York. The model-turned-TV presenter will be dressed ready for the red carpet in a floor-length black gown with a plunging neckline and feather detail on both shoulders. The dress is accessorized by a black clutch bag and crystal earrings.

The dynamic duo will feature in a themed fashion area where guests will be able to pose alongside the fashion duo and become the paparazzi.Madame Tussauds
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The Timberland Company announced a bold integrated marketing campaign to create a dialogue with young city dwelling consumers around the world. The program supports Timberland's modern,Mens ralph lauren polo shirts, stylish and eco-conscious fall 2009 footwear collections and includes mobile iPhone and Blackberry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse sidewalk graffiti; “station domination” out-of-home advertising; in-store promotions and retail windows; and public relations targeting trend-driving blogs and magazines. Select campaign elements launch this month in the U.S.,ralph lauren polo outlet, Italy and the U.K.

“We are very excited to launch an innovative marketing program that engages young millennial consumers where they are – online, on their phones and out in major cities around the world,” said Theresa Palermo, Senior Director of Marketing for North America.

Jim Davey, Timberland's Vice President of Global Marketing, added: “This combination of social and digital media, combined with innovative advertising and public relations,Ralph lauren polo, creates a meaningful conversation with our young consumers and demonstrates Timberland's commitment to integrated marketing around the world.”

Mobile Media
Timberland has partnered with mediahub from Mullen and Ansible Mobile to launch “Expedition Timberland,” a mobile iPhone and Blackberry application that celebrates the new Timberland Mountain Athletics and Earthkeepers collections by enabling outdoor enthusiasts to discover adventures in big cities. The customized city application is available now in six U.S. markets: New York City, Los Angeles, Chicago, Boston, Denver and Minneapolis. “Expedition Timberland” guides users to hiking trails,Ralph lauren outlet, neighborhood walks,women ralph lauren shirts, secret spots for relaxing and the best city views, among other outdoor oriented activities.

Ten additional markets will be added to the “Expedition Timberland” application beginning in November 2009 and into early 2010. Through a voting mechanism built into the application, consumers will have a say about which pre-selected markets and special features are added to the mobile media program.

Additional creative elements for the application, relevant to consumers in any market, include a game for the iPhone called “Timber Trail” that invites players to select the appropriate Timberland gear in order to overcome various obstacles; a music component for the iPhone that creates an adventurous playlist and updates with fresh music selections each week; a gear section that provides product information and a WAP site with a full Timberland product catalog featuring mapping and search functionality. Both the application and WAP site have click-to-call functionality that makes it easy to buy Timberland product and locate stores.

The “Expedition Timberland” mobile application for iPhone is set to launch on September 14. The mobile application for Blackberry will launch on September 21.

Sengupta conferred with 'Van Heusen Emerging Designer' awardSengupta conferred with 'Van Heusen Emerging Designer' award September 14, 2009 (India)
FDCI announced the winners for the ‘Van Heusen Emerging Designer of the Year’. Amalraj Sengupta, a NIFT Kolkata graduate emerged as the winner followed by Varun Arora, a student at Pearl Academy of Fashion,cheap ralph lauren polo, New Delhi. In third place is Divyanka Bedi, a graduate from Raffles Design Institute, Mumbai. Van Heusen Emerging Designer of the Year is aimed at fostering and promotingpromising talent in India. The glittering winner’s trophy has been designed by Li & Fung Design Studio

The three finalists were required to create lines based on the submitted sketches in accordance with model measurements providedto them to showcase their talent and creativity. The jury selected the winning entry on the presentation of the lines. The three finalists werer given the privilege to exhibit their line on the final day of the ‘Van Heusen India Mens Week’, September 13, 2009.

JJ Vallaya a founder member of FDCI has shown great interest in promoting the talent of upcoming designers and has given his wholehearted support to the Van Heusen Emerging Designer of the Year initiative.

Mr. Sunil Sethi, President, FDCI, said: “We are delighted to announce Amalraj Sengupta as the Van Heusen Emerging Designer of the Year. To all of us,Ralph lauren outlet, each of the finalists is a winner! They are at the start of their careers and we are confident that theirlines will be very successful. I am sure we are going to hear a lot about them in the years to come. Our best wishes to Divyanka,Amalraj and Varun.”

‘Van Heusen Emerging Designer of the Year Contest 2009’ in association with FDCI was open from August 5, 2009 for all Students and Professional Fashion Designers with experience of three years or less. Interested contestants were asked to submit their entries on the event website www.vanheusenindiamensweek.com. All the contestants had to submit three entries,women ralph lauren shirts, outlining clearly the concept,ralph lauren polo outlet, material used,kids ralph lauren, and collection note in full colour by August 20, 2009. An independent jury deliberated over the 70 entries received from fashion institutes across the country, before deciding on the final three.

Fashion Design Council of India (FDCI) and Van Heusen are set to change the dynamics of the Indian fashion landscape, with the first seriously exclusive fashion week JUST for men. FDCI made the formal announcement of its first annual ‘Van Heusen India Mens Week’ at a press conference over a month ago in New Delhi. After a decade of successful India Fashion Weeks, FDCI is ready to explore the growing potential of Men’s Fashion in India in partnership with Van Heusen, India’s leading lifestyle brand. The‘Van Heusen India Mens Week’ positions India as the 4th Fashion Capital of the World to host an independent Mens Week.

‘Van Heusen India Mens Week’ is being held in New Delhi from September 11 – 13, 2009 at The Grand and will feature 15 shows and over 20 exhibitors. It promises to be a world class event showcasing the very best of Indian talent. Designers will be invited to cover the widest range of men’s fashion – menswear and accessories, under one roof, affording buyers and consumers the widest possible selection of fashion for men.